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Innovation process: The design-test-repeat cycle

Strategyzer
August 5, 2019
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 min read
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Innovation Process

At Strategyzer we value simplicity, visual tools and iterative prototyping. Over the years, we have used these principles to refine one of our favorite visuals: the Design-Test-Repeat cycle. Check out how our visual language has changed over the years to see how our iterations have made this visual more clear and concise over time.

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We believe in visual business tools that are both simple and conceptually sound. A clear visual tool can replace a thousand words, and can describe a process without leaving any room for questions.

Just as we would iterate on a business ideas, we also iterate on our own tools and visuals. Over the past 10 years we have worked on our Design-Test-Repeat visual to clarify the process and increase user adoption.

What do you think of our iterations?

Version 1: Business Model Generation

strategyzer-blog-book-visual-1

Version 2: Value Proposition Design

strategyzer-blog-book-visual-4

Version 3: Cloud Academy

strategyzer-blog-book-visual-2

Version 4: Testing Business Ideas

strategyzer-blog-book-visual-3


Looking for more on the design-test-repeat process? Check our latest Cloud Academy Testing Course or our book Testing Business Ideas.

Design-Test-Repeat
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August 5, 2019
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Innovation process: The design-test-repeat cycle
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Innovation process: The design-test-repeat cycle

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August 5, 2019
#
 min read
topics
Innovation Process

At Strategyzer we value simplicity, visual tools and iterative prototyping. Over the years, we have used these principles to refine one of our favorite visuals: the Design-Test-Repeat cycle. Check out how our visual language has changed over the years to see how our iterations have made this visual more clear and concise over time.

We believe in visual business tools that are both simple and conceptually sound. A clear visual tool can replace a thousand words, and can describe a process without leaving any room for questions.

Just as we would iterate on a business ideas, we also iterate on our own tools and visuals. Over the past 10 years we have worked on our Design-Test-Repeat visual to clarify the process and increase user adoption.

What do you think of our iterations?

Version 1: Business Model Generation

strategyzer-blog-book-visual-1

Version 2: Value Proposition Design

strategyzer-blog-book-visual-4

Version 3: Cloud Academy

strategyzer-blog-book-visual-2

Version 4: Testing Business Ideas

strategyzer-blog-book-visual-3


Looking for more on the design-test-repeat process? Check our latest Cloud Academy Testing Course or our book Testing Business Ideas.

Design-Test-Repeat
related reads
No items found.
Innovation process: The design-test-repeat cycle

At Strategyzer we value simplicity, visual tools and iterative prototyping. Over the years, we have used these principles to refine one of our favorite visuals: the Design-Test-Repeat cycle. Check out how our visual language has changed over the years to see how our iterations have made this visual more clear and concise over time.

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Innovation process: The design-test-repeat cycle
Innovation process: The design-test-repeat cycle
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