Who We Are

7m+

Users of our tools

80k

Practitioners trained

Readers of our books

Strategyzer, we can legitimately say, have changed the way in which we think about the world, or at least the world of innovation.”

Bill Fischer

Professor Innovation Management, IMD

With disruption around every corner corporate leaders need to think about business models as a strategic weapon. Strategyzer will help your company stay and win in business.

Steve Blank

The Father of Modern Entrepreneurship

The Business Model Canvas puts the thought process of successful serial entrepreneurs within the grasp of the rest of us — it has completely transformed how we teach planning for new businesses.”

Rita McGrath

Professor at Columbia Business School

our story

Our goal has always been to clarify and simplify complex business challenges. Here’s a timeline of our innovation journey:

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Launching an innovation movement

1999-2009 (THE ORIGINS)

The introduction of the Business Model Canvas – the first in a series of simple, practical, and visual business tools that would change the innovation landscape.

Alex Osterwalder works with Prof. Yves Pigneur on a PhD thesis titled “Business Model Ontology”, at the University of Lausanne in Switzerland.

The thesis is developed into the Business Model Canvas. It rapidly grows in popularity and becomes one of the most well recognized and used business tools around.

An essential tool for corporate innovators and entrepreneurs, the canvas becomes a pivotal piece at the heart of the launch of the lean startup movement.

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Equipping innovators to succeed

2010-2016 (THE FOUNDATION)

Strategyzer establishes training, tools, programs, as well as a global network of expert coaches and advisors – all to equip corporate innovators for success.

At Steve Blank’s ranch in California, the early Strategyzer team brainstorm a platform. Two years later in 2012, we launch the web app – combining testing with business model and value proposition design.

From client feedback, it becomes clear that people are struggling to fully adopt an innovation mindset and skillset. Our response is a series of online courses and another tool: the Value Proposition Canvas.

We find that innovation is still seen as a black box. We guide firms to adopt an evidence-based innovation investment approach and help enterprises set up their innovation portfolio, programs, and culture. We also launch a regular intensive training course for innovation coaches.

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Enabling enterprises to grow

2017-PRESENT (THE ACCELERATION)

We package outcome-focused coaching and program management with industry-defining tools and training – all with a platform that makes innovation repeatable, scalable and transparent.

Clients need extra coaching in testing business ideas and designing superior business models. We develop a library of lean startup business experiments and create a library of business model patterns. Both help make complex innovation practice accessible to anyone.

We codify years of knowledge and experience into new tools and resources. We develop The Portfolio Map to help companies improve existing business models while exploring new growth engines – and we develop The Culture Map to help organisations design an innovation culture.

In 2020, we launch our Growth Portfolio and a new version of our platform, allowing companies to immediately apply and use our world class methodology and process at scale. Companies now have a turnkey solution for turning ideas into businesses.

Alex Osterwalder

Founder & CEO

Dr. Alex Osterwalder, founder & CEO of Strategyzer, is one of the world’s most influential strategy and innovation experts. A leading author, entrepreneur, and in-demand speaker, his work has changed how established companies do business and how new ventures get started.

Tendayi Viki

Associate Partner

Tendayi is a well-known author, speaker, and innovation consultant. As a Partner at Strategyzer, he guides large organizations to innovate for the future while still managing their core business.

David J. Bland

contributor and thought leader

David is an entrepreneur, author, and speaker passionate about helping startups and established companies improve their innovation processes.

Stefano Mastrogiacomo

contributor and thought leader

Dr. Stefano Mastrogiacomo is a project management consultant, author, and professor with a Ph.D. in Business Information Systems.

Yves Pigneur

mentor, contributor, and thought leader

Yves Pigneur is an academic, author, and business theorist recognized as a leading expert in business model innovation.

As featured in

Partnering with Strategyzer, clients were able to:

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Align all of our accelerators and innovation programs company wide

Design, test, and adapt 10 new early-stage business ideas in 3 months

Design an innovation infrastructure that was adapted to our company’s unique needs

Train our leadership team in an evidence based innovation investment process

Save millions of dollars by retiring 55 innovation projects

Measure the progress of innovation projects company wide

Train our organization to assess, design, and test value propositions and business models

Lead a cohort of teams from unproven idea to validated business opportunity

Launch 5 new products to the market

Establish a new innovation governance structure

Train our global team across 30+ countries with the language, tools and mindset required for entrepreneurship and innovation.

Test out new business ideas in a heavily regulated industry

From guidance to independence

At Strategyzer, we aim to move beyond the limitations of traditional consultancy firms. Our world class team of innovation coaches and advisors, program directors and customer success managers work with you to guide and level up your innovation process every step of the way.

Behind the scenes is a global team of creative, technical, and business professionals who package the Strategyzer methodology, training, guidance and programs onto our scalable technology platform. All together, we work to find the best possible solutions for you to be able to systematically produce innovation outcomes on your own.

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our events

Curious about what it’s like to work with us? Join one of our upcoming events

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2024

Nov. 27

Product Showcase

Overcoming the "blank page" challenge

Every innovator faces this challenge: you have a promising business idea, but translating it into a detailed customer profile is difficult. It feels like a real challenge to start from zero. Whether you're optimizing internal processes or developing transformational new offerings, that blank canvas can slow your progress to a crawl.

2024

Dec. 4

Webinars

How to talk to customers: a practical guide to customer interviews

In today's digital age, we're surrounded by tools promising to reveal customer insights without ever speaking to a single person. Analytics, surveys, and AI-powered solutions all claim to eliminate the need for direct customer conversations. Yet, our experience working with hundreds of innovation teams shows that the most successful innovations still stem from genuine human interactions.

2025

Jan. 27-29