Vpc book longshadow

Get a sneak peek at these 100 pages for free!

Tired of endless text? Value Proposition Design simplifies complex ideas into quickly readable illustrations with only the most practical, important details. The result? You’ll learn more, in less time, and have fun along the way.

...and download these 100 pages, also free

Vpd preview download

That's right, 100 pages for free, the entire first section defining every detail of the Value Proposition canvas.

We will keep you informed of related products and news.

Apply what you learn using the online companion

This exclusive online companion is no afterthought. It’s been designed from the ground up to help you apply what you learn in the book. Inside, you’ll find exercises guiding you step by step through the messy process of designing and testing a great value proposition. You'll also get dozens of downloadable tools, templates, and posters all designed to amplify the power of the book.

Click here to preview the companion.


Connect with a community of practitioners


With Business Model Generation, a movement of business tool users and enthusiasts has emerged. Got questions? Got something to share? Find people from your industry working on similar problems and see how they've solved them.

Get your copy today

The first new book in 4 years since global phenomenon Business Model Generation, you don't want to miss the beginning of this next wave.

Amazon logo
Barnes logo
800ceo logo