Mastering Value Propositions

An online course that will teach you how to better understand customers, and create value propositions that sell

  • Learn the Value Proposition Canvas methodology, used by millions business practitioners worldwide
  • Turn fluffy discussions into practical artifacts
  • Create a shared language around value propositions
  • Pairs with the Business Model Canvas methodology
Yves Pigneur teaching value proposition design

Here's what you get

Online course what you get vpd book
Proven methodology introduced in our global best-selling book Value Proposition Design.
Online course what you get lessons
Over 70 bite-sized learning pieces, across 13 lessons, on 5 crucial topics.
Online course what you get videos
44 videos and over 7.5 hours of learning content that doesn’t expire.

Complementary to our book Value Proposition Design, more content than our in-person training workshops

Value Proposition Design, in print and many devices

Whether or not you’ve read Value Proposition Design, you’ll be taking your skills to the next level with this course.

Each lesson is designed to be extremely practical, visual, and concise – so you don’t have to spend weeks online learning the content.

You also don’t have to leave your office to attend the in-person workshop, because this course covers that content and more.

Real world examples of techniques you can apply tomorrow

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This new online course incorporates battle tested, real-world learnings from our experience with thousands of practitioners in all types of organizations around the world.

Learn the methodology used by the biggest corporations and consultants

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Get the techniques and concepts that corporations (GE, MasterCard, Adobe, 3M, Intel), consultants (PWC, Deloitte, Ernst & Young), SME’s, schools, and startups have discovered and used to change the way they think about business models and value propositions.

One methodology, a wide range of practical applications

Companies use our methodologies in diverse ways with applications spanning from strategic reorientation to on-boarding new employees, and fostering innovative thinking across all levels.

Online course enterprise
Innovation units:
Create new business models and value propositions to build new growth engines.
Product managers/teams:
Utilize a clear, customer-oriented approach to designing new value propositions and bringing them to the market, or improving existing products.
Sales teams:
Better understand the business model and how to sell their value propositions to various customer segments.
HR divisions:
To enable understanding of business models among all employees and foster innovative thinking.
Corporate development:
Clarify and create a shared language around a business model, for strategic reorientation, or for more effective internal corporate reorganizations.

Created by world renowned business model innovators

Online course instructors alex
Dr. Alex Osterwalder
Entrepreneur, speaker and business theorist
Online course instructors yves
Dr. Yves Pigneur
Professor at the University of Lausanne

Together they co-authored Business Model Generation and Value Proposition Design, global bestsellers on the topic of business model innovation, and won the Thinkers 50 Strategy award in 2015 (the “Oscars” of Management Thinking).

Only with this course can you learn the authentic methods first shared in Business Model Generation and Value Proposition Design, straight from the source.

Course Curriculum

5 key topics, 13 lessons, over 44 videos and over 7.5 hours of learning content

Courses value propositions section 1
Getting started with the Value Proposition Canvas

  • Introduction to the Value Proposition Canvas & Jobs-to-be-done
  • Customer Pains and Gains
  • 6 Techniques to gain Customer Insights
  • Value Map
Courses value propositions section 2
The Value Proposition Canvas in Context

  • Fit between your Customer Profile and Value Map
  • Business Model and Value Proposition Canvas Fit
Courses value propositions section 3
Differentiation and Competition

  • Value and Differentiation
  • Compare your Value Proposition with Competitors
Courses value propositions section 4
Designing Value Propositions

  • Introduction to Design Thinking
  • Prototyping Value Propositions
  • Running a Value Proposition Design Workshop
Courses value propositions section 5
Validating Your Value Proposition Canvases

  • Introduction to Testing
  • Designing a Value Proposition Test

Start mastering value propositions today – risk free

Single Course

Mastering Value Propositions

Value Proposition Canvas

USD $499.99

(plus VAT for EU residents)

Take this course

Try a lesson for free

For learners expressly interested in the Value Proposition Canvas

  • 13 lessons on 5 key topics
  • Over 70 bite-sized “steps”
  • Over 44 high-quality videos
  • 7.5 hours of content
  • Lifetime access, no limits
  • Learn at your own pace
  • iPad/iPhone/Android friendly
  • 7-day, money-back guarantee

Masters Bundle

Mastering Business Models and Mastering Value Propositions Courses

Mastering Business Models and Mastering Value Propositions Courses

USD $799.99

(plus VAT for EU residents)

Get the bundle

Usually a $999.98 value


Best deal for learners interested in both methodologies


Cloud Academy training

Value Proposition Canvas
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Call us: +41 (0) 44 221 93 56

For company-wide training or project specific help

  • Dedicated learning coach
  • Dedicated account rep
  • Priority support
  • Customized content
  • Blended learning approach
  • Practical in-person exercises
  • iPad/iPhone/Android friendly
  • Additional courses + content

Contact Sales if you are interested in purchasing 10 or more licenses for our Masters Courses