Mastering Value Propositions

An online course that will teach you how to better understand customers, and create value propositions that sell

  • Learn the Value Proposition Canvas methodology, used by millions business practitioners worldwide
  • Turn fluffy discussions into practical artifacts
  • Create a shared language around value propositions
  • Pairs with the Business Model Canvas methodology
Yves Pigneur teaching value proposition design

Here's what you get...

Online course what you get vpd book
Proven methodology introduced in our global best-selling book Value Proposition Design.
Online course what you get lessons
Over 70 bite-sized learning pieces, across 13 lessons, on 5 crucial topics.
Online course what you get videos
Unlimited access to 44 videos and over 7.5 hours of learning content that doesn’t expire.

...and how you'll apply it immediately

You’ve got an idea for a product or service, but how will you transform that idea into a reality without burning piles of cash and precious time? Millions of people worldwide are using our proven methods to create value propositions customers want — let's see how you can too.

Can you clearly explain your idea? – Map your Value Proposition
We'll help you distil your idea into a one-page visual map called The Value Proposition Canvas. You now have a clear picture of how you intend to create value for your customers and are ready to move forward.
Why would customers care about your idea? – Check for Fit
Believe it or not, building something nobody wants is the number one cause of death for businesses. We’ll show you how to critically assess how your idea creates true value for customers. You may be shocked during this phase by how many gaps you find in your value proposition!
How do you stack up? – Assess the Competition
Even if your idea connects well with customers, the competitive market could crush it. It's time to assess the competition and decide where to compete or differentiate.
What should you change and how? – Improve your Idea
By now the holes that will sink your initial idea will be clear – how do you plug the gaps and take it to the next level? We'll help you evolve your idea by using our library of quick and inexpensive prototyping techniques.
Are you setting yourself up for a costly failure? – Test and Derisk
Until you’ve taken steps to identify the unknowns and reduce uncertainty – you very well could be. We'll show you how to find hidden assumptions that could kill your idea. Using our simple tools and rich experiment library, you will produce evidence rather than gambling on guesses. You'll better understand what will work, what won’t, and how to proceed with confidence.
Don’t let the fear of failure weigh you down. With these engaging lessons, downloadable templates, and practical exercises, you'll be ready to go from idea to reality. Join the millions of people practicing our methods and Master your Value Proposition.
Enroll today – Risk Free

Course reviews

Over 3,000 people have already taken the course and are getting results. Here's what a few of them had to say...

As a visual learner, the course made the concepts in the book so much clearer, and the additional content made it even more valuable.
Jothi Negungadi
CEO and Information Solutions Consultant
Appleton, Wisconsin
The course is a fun, visual, and fast way to build knowledge of the Business Model Canvas.
Eirik Johnsen
Oslo, Norway
There is more material than I was expecting in the course. The videos are extremely helpful and the mix of presenters and ideas is outstanding.
Zbig Skiba
Chicago, Illinois
I had already read <em>Business Model Generation</em> and wanted to go deeper into the materials. The course was great – I recommend it to anyone who’s read the book and wants more.
Sue Waddell
Kitchener
Ontario, Canada
I loved the course. The best course I’ve taken on business models.
Glauco Madeira
Rio, Brazil
The course has been a key building block in shaping my own modeling business – thanks to Alex and the team for a great mix of video, exercises and downloads. This was active online learning at its best.
Neville Chamberlain
Founder and Chief Modeler, Britewrx Inc.
Calgary, Canada
The combination of audio, video, worksheets, case studies, text and animated visuals was ideal. Thank you!
Ellen O'Hara
Ontario, Canada
I purchased both the app and used it to create and improve my business model while taking the course and thought it was well worth the money spent.
Shelly Smith
Canada
This training course was nicely assembled and of very high quality. I was a bit concerned that it would not be worth the price but I entirely got my money's worth.
Thomas Mele
United States
Fantastic method and very clear lessons to learn it.
Monica Mazzucco
Italy
Thank you for the first online course I have attended that is worth more than the cost. My brain is literally engorged from the new and practical knowledge I have received from the course content.
Vivian Eze
Nigeria
Great and inspiring online education.
Brian Han
Sweden
A great course that brings together a lot of theory into a simple practical tool.
James Peckham
UK
The formula of the course is excellent, the three-to-four minute videos are perfect. I'm really impressed. Well done!
Sebastien Forcier
Canada
Great course. Easy to follow, precise and very useful.
Ben Wilkinson
Zimbabwe
Excellent course. I can't travel to your live workshops. With this course online, step by step, I really feel comfortable applying these learnings to my job and also to new creations of my own.
Diego Castillo
Mexico
One of the best online courses I've taken.
Daniel Buetler
Switzerland
Very impressive and useful. Best management course I've taken and it's just the beginning!
Axel Fournier
France

Start mastering value propositions today – risk free

Single Course

Mastering Value Propositions

Value Proposition Canvas

USD $499.99

(plus VAT for EU residents)

Take this course

60 Day Money-Back Guarantee

For learners expressly interested in the Value Proposition Canvas

  • 13 lessons on 5 key topics
  • Over 70 bite-sized “steps”
  • Over 44 high-quality videos
  • 7.5 hours of content
  • Lifetime access, no limits
  • Learn at your own pace
  • iPad/iPhone/Android friendly
  • 60 Day Money-Back Guarantee

Masters Bundle

Mastering Business Models and Mastering Value Propositions Courses

Mastering Business Models and Mastering Value Propositions Courses

USD $799.99

(plus VAT for EU residents)

Get the bundle

Usually a $999.98 value

BEST DEAL

Best deal for learners interested in both methodologies

  • Mastering Business Models
  • Mastering Value Propositions
  • 26 lessons on 11 topics
  • 150 bite-sized “steps”
  • Over 94 high-quality videos
  • 15.5 hours of content
  • Lifetime access, no limits
  • Learn at your own pace
  • iPad/iPhone/Android friendly
  • 60 Day Money-Back Guarantee

Enterprise

Cloud Academy training

Value Proposition Canvas
Contact Sales

Call us: +41 (0) 44 221 93 56

For company-wide training or project specific help

  • Dedicated learning coach
  • Dedicated account rep
  • Priority support
  • Customized content
  • Blended learning approach
  • Practical in-person exercises
  • iPad/iPhone/Android friendly
  • Additional courses + content

Contact Sales if you are interested in purchasing 10 or more licenses for our Masters Courses

Go beyond the book

We've found a more effective way to turn you into a proficient practitioner of the canvas. Whether you've read the book or not, you'll get more with the course.

Value Proposition Design, in print and many devices
More Skills
While books do an amazing job with sharing and spreading ideas, this course is designed to help you master the skill set and become a real practitioner.
More Media
Our course caters to more learning styles with videos, slide casts, downloadable templates, checklists, and tools.
More Convenient
Viewable on all devices, you can learn at your own pace anywhere you’ve got an internet connection – which is pretty much everywhere. No lugging around heavy books, or having to fly to our workshops. Plus, you’ve got lifetime access so you’ll always be able to go back for reference whenever you need.
More Content
More case studies, more examples, and more actionable exercises will help you go further and deeper into mastering the tools.
More Concise
After years of teaching this content, we’ve distilled it to the essence. Each lesson is designed to be extremely practical, visual, and concise – so you don’t have to spend weeks online learning the content.

Real world examples of techniques you can apply tomorrow

Safety Helmet
Tools
Note taking

This new online course incorporates battle tested, real-world learnings from our experience with thousands of practitioners in all types of organizations around the world.

Learn the methodology used by the biggest corporations and consultants

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Get the techniques and concepts that corporations (GE, MasterCard, Adobe, 3M, Intel), consultants (PWC, Deloitte, Ernst & Young), SME’s, schools, and startups have discovered and used to change the way they think about business models and value propositions.

Best deal
Mastering Business Models and Mastering Value Propositions Courses

USD $799.99

(plus VAT for EU residents)

Get the Masters Bundle

Create value for your business and your customers.

A great value proposition without a great business model won't survive. Incredible business model innovation without a value proposition to customers won't get off the ground. You need both! Get the Masters Bundle and learn how to better create value for your customers and for your business.

  • Over 140 bite-sized learning pieces, across 26 lessons, on 11 crucial topics
  • Unlimited access to 94 videos and over 15.5 hours of learning content that doesn’t expire
  • Lifetime access, no limits

One methodology, a wide range of practical applications

Companies use our methodologies in diverse ways with applications spanning from strategic reorientation to on-boarding new employees and fostering innovative thinking across all levels.

Online course enterprise
Innovation Units
Create new business models and value propositions to build new growth engines.
Product Managers
Utilize a clear, customer-oriented approach to designing new value propositions and bringing them to the market, or improving existing products.
Sales Teams
Better understand the business model and how to sell their value propositions to various customer segments.
HR Divisions
To enable understanding of business models among all employees and foster innovative thinking.
Corporate Development
Clarify and create a shared language around a business model, for strategic reorientation, or for more effective internal corporate reorganizations.
Enroll today – Risk Free

Created by world renowned business model innovators

Only with this course can you learn the authentic methods first shared in Business Model Generation and Value Proposition Design, straight from the source.

Online course instructors alex
Dr. Alex Osterwalder
Entrepreneur, speaker and business theorist

Alexander Osterwalder is an entrepreneur, speaker and business model innovator. In 2015 Alex won the strategy award by Thinkers50 Strategy Award, called the “Oscars of Management Thinking” by the FT, and ranks #15 among the leading business thinkers of the world. In 2013 he won the inaugural Innovation Luminary Award by the European Union.

Alex invented the Business Model Canvas, a strategic management tool to visualize, challenge and (re-) invent business models. Leading organizations and start-ups around the world use it. He is a frequent keynote speaker at Fortune 500 companies and has held guest lectures in top universities around the world, including Wharton, Stanford, Berkeley, IESE, MIT, KAUST and IMD.

Online course instructors yves
Dr. Yves Pigneur
Professor at the University of Lausanne

Dr. Yves Pigneur has served as Professor of Information Systems at the University of Lausanne since 1984, and as a visiting professor at Georgia State University, University of British Columbia, and the National University of Singapore.

He earned his doctoral degree at the University of Namur, Belgium. He is editor-in-chief of the academic journal Systèmes d'Information et Management (SIM). Together with Alex Osterwalder, he authored the internationall best-sellers Business Model Generation and Value Proposition Design.

Watch 5 free preview videos

5 key topics, 13 lessons, over 44 videos and over 7.5 hours of learning content.

Click any section below to watch a preview

Courses value propositions section 1 Play button
Getting started with the Value Proposition Canvas
4 LESSONS | 29 STEPS

  • Introduction to the Value Proposition Canvas & Jobs-to-be-done
  • Customer Pains and Gains
  • 6 Techniques to gain Customer Insights
  • Value Map
Courses value propositions section 2 Play button
The Value Proposition Canvas in Context
2 LESSONS | 11 STEPS

  • Fit between your Customer Profile and Value Map
  • Business Model and Value Proposition Canvas Fit
Courses value propositions section 3 Play button
Differentiation and Competition
2 LESSONS | 7 STEPS

  • Value and Differentiation
  • Compare your Value Proposition with Competitors
Courses value propositions section 4 Play button
Designing Value Propositions
3 LESSONS | 14 STEPS

  • Introduction to Design Thinking
  • Prototyping Value Propositions
  • Running a Value Proposition Design Workshop
Courses value propositions section 5 Play button
Validating Your Value Proposition Canvases
2 LESSONS | 16 STEPS

  • Introduction to Testing
  • Designing a Value Proposition Test

Adopted by leading schools

More than 322 schools across the United States, plus countless more worldwide, teach the same methods you can learn in this course.

  • Johns Hopkins Univ
  • University Of Iowa
  • Santa Clara University
  • Southwestern Coll Chula Vista
  • Imperial Valley College
  • Boston Univ
  • College Of Office Technology
  • University Of Nebraska Lincoln
  • Morgan State University
  • Everest University Orange Park
  • San Jacinto College Central
  • Devry University Chicago
  • Calif St University Dominguez Hills
  • Oberlin College
  • University Of Calif Santa Barbara
  • De Anza College
  • Academy Of Art Univ
  • Full Sail Real World Education
  • Ursinus College
  • Herzing University Madison
  • Concordia University River Forest
  • Creighton Univ
  • Suny Empire State Coll
  • Smith College
  • Blue Mountain Comm Coll
  • Hawaii Pacific Univ
  • Expression Coll Of Digital Art
  • Oakland University
  • Emery Weiner School
  • Calif St University San Marcos
  • University Of Florida Gainesville
  • Cc Baltimore Cty Catonsville
  • Cuny Hunter College
  • Paradise Valley Comm Coll
  • Pepperdine University
  • Savannah Coll Art & Design
  • Purdue University Main Campus
  • Marylhurst University
  • Salt Lake Comm Coll
  • Bellevue Coll
  • Itt Tech Inst Rancho Cord
  • University Of Kentucky Lexington
  • Kansas City University Of Med & Bio
  • Mendocino College
  • University Of Calif San Francisco
  • North Lake College
  • Shorter University Rome
  • Villa Maria Coll Buffalo
  • Palm Beach Atlantic Univ
  • Santiago Canyon Coll
  • Seminole State Coll Seminole
  • Westminster Coll Slc
  • University Of Central Florida
  • Brandman University Irvine
  • Tufts University
  • Tulane Univ
  • City Coll Of San Francisco
  • Sam Houston State Univ
  • Calif St University Northridge
  • Stanford University
  • University Of Maryland Coll Pk
  • University Of Washington
  • Sonoma State Univ
  • Central Michigan Univ
  • Columbia University City Of New York
  • University Of Calif San Diego
  • University Of South Florida Tampa
  • Mira Costa College
  • University Of Southern Calif
  • Calif St University Fullerton
  • University Of Conn Stamford
  • University Of Calif Los Angeles
  • San Jose State Univ
  • University Of Texas San Antonio
  • Xavier University
  • University Of Conn Storrs
  • Washington St Univ
  • Triton College
  • Bellevue Univ
  • Colorado State University Center
  • California State East Bay
  • Siena Heights University
  • Calif Lutheran Univ
  • School Of Visual Arts
  • Duke University
  • Florida A & M Univ
  • University Of Texas Dallas
  • South Dakota Sch Of Mines&Tech
  • Calif St University Chico
  • University Of Missouri Kansas City
  • Oklahoma St University Main Camp
  • Dartmouth College
  • Woodbury University San Diego
  • Heald Coll San Francisco
  • Coll Of St Scholastica
  • Rensselaer Polytech Inst
  • Old Dominion Univ
  • Peru State College
  • Cleveland State University
  • Austin Peay State University

60 Day money-back guarantee

If you're not satisfied we'll give you your money back. That's it.

Courses 60–day moneyback
Zero Risk:
Our course comes with a powerful guarantee to let you try it risk-free. If in 60 days you don't feel satisfied, just email us at support@strategyzer.com and we'll give you your money back. No questions asked.
Take the Whole Course:
60 days is more time than you need to go through every lesson in the course! That means you can take the entire course, and if you're not satisfied– ask and receive a refund.
99%+ Satisfaction Rate:
We are over 99% confident you'll love it. Less than 1% of people request a refund, so we can be 99% sure you're going to love it — which is about as good a guarantee as you can realistically give. If you find yourself amongst the 1% that's not satisfied, no problem. Let us know and we'll refund you – again with no questions asked.

Certificate of completion

Differentiate yourself and stand out as a top performer.

Easily share your accomplishments with our downloadable and verifiable certificates.

Certificate mastering value propositions

Start mastering value propositions today – risk free

Single Course

Mastering Value Propositions

Value Proposition Canvas

USD $499.99

(plus VAT for EU residents)

Take this course

60 Day Money-Back Guarantee

For learners expressly interested in the Value Proposition Canvas

  • 13 lessons on 5 key topics
  • Over 70 bite-sized “steps”
  • Over 44 high-quality videos
  • 7.5 hours of content
  • Lifetime access, no limits
  • Learn at your own pace
  • iPad/iPhone/Android friendly
  • 60 Day Money-Back Guarantee

Masters Bundle

Mastering Business Models and Mastering Value Propositions Courses

Mastering Business Models and Mastering Value Propositions Courses

USD $799.99

(plus VAT for EU residents)

Get the bundle

Usually a $999.98 value

BEST DEAL

Best deal for learners interested in both methodologies

  • Mastering Business Models
  • Mastering Value Propositions
  • 26 lessons on 11 topics
  • 150 bite-sized “steps”
  • Over 94 high-quality videos
  • 15.5 hours of content
  • Lifetime access, no limits
  • Learn at your own pace
  • iPad/iPhone/Android friendly
  • 60 Day Money-Back Guarantee

Enterprise

Cloud Academy training

Value Proposition Canvas
Contact Sales

Call us: +41 (0) 44 221 93 56

For company-wide training or project specific help

  • Dedicated learning coach
  • Dedicated account rep
  • Priority support
  • Customized content
  • Blended learning approach
  • Practical in-person exercises
  • iPad/iPhone/Android friendly
  • Additional courses + content

Contact Sales if you are interested in purchasing 10 or more licenses for our Masters Courses

Frequently asked questions

Do you offer a free trial of the course?

Yes, we offer a collection of video previews of the course. This will give you a clear idea of the content covered in the course.

How long do I have access to the course?

You have lifetime access, no limits!

Do I receive a certificate or accreditation after completing the course?

Yes, you'll get a verifiable Strategyzer certificate of completion when you finish the course.

What if I purchase the course and I'm not satisfied?

We're so confident you'll love it, we want you to be able to try it risk-free. If you don't like it, send an email to support@strategyzer.com and we'll give you a full refund.

What's the difference between the course and the book?

The course has more examples, downloadable tools, hands-on exercises, and deeper explanations to many of the concepts introduced in the books. The course is also sequenced with exercises to help you actually apply the concepts right away, not just learn and reference like the books.