Learn how to build business models that work, and value propositions that sell

An exclusive online course that will teach you how to design, test, and build business models and value propositions

  • Turn fluffy discussions into practical business models and value propositions.
  • Create a shared language around business models and strategy.
  • Improve collaboration across disciplines and geographical boundaries within your organization.
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Here's what you get

Online course what you get bmgen book
Proven methodology introduced in global best-selling books Business Model Generation.
Online course what you get lessons
100 bite-sized learning pieces, across 21 lessons, on 6 crucial topics.
Online course what you get videos
62 videos and over 6.5 hours of high-quality video content that doesn’t expire.

Complementary to Business Model Generation, more training than a physical Masterclass

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Whether or not you’ve read Business Model Generation, you’ll be taking your skills to the next level with this course.
Each lesson is designed to be extremely practical, visual, and concise – so you don’t have to spend weeks online learning the content.
You also don’t have to leave your office to attend a physical Masterclass, because this course covers that content and more.

Real world examples of techniques you can apply tomorrow

  • Online course techniques helmet
  • Online course techniques tools
  • Online course techniques notes

This new online course incorporates battle tested, real-world learnings from our experience with thousands of practitioners in all types of organizations around the world.

Learn the methodology used by the biggest corporations and consultants

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Get the techniques and concepts that corporations (GE, MasterCard, Adobe, 3M, Intel), consultants (PWC, Deloitte, Ernst & Young), SME’s, schools, and startups have discovered and used to change the way they think about business models and value propositions.

One methodology; a wide range of practical applications

Companies use our methodologies in diverse ways with applications spanning from strategic reorientation to on-boarding new employees, and fostering innovative thinking across all levels

Online course enterprise

Innovation units:

Create new business models and value propositions to build new growth engines.

Product managers/teams:

Utilize a clear, customer-oriented approach to designing new value propositions and bringing them to the market, or improving existing products.

Sales teams:

Better understand the business model and how to sell their value propositions to various customer segments.

HR divisions:

To enable understanding of business models among all employees and foster innovative thinking.

Corporate development:

Clarify and create a shared language around a business model, for strategic reorientation, or for more effective internal corporate reorganizations.

Created by world renowned business model innovators

Online course instructors alex

Dr. Alex Osterwalder

Entrepreneur, speaker and business theorist
Online course instructors yves

Dr. Yves Pigneur

Professor at the University of Lausanne

Together they co-authored Business Model Generation and Value Proposition Design, global bestsellers on the topic of business model innovation, and won the Thinkers 50 Strategy award in 2015 (the “Oscars” of Management Thinking).

Only with this course can you learn the authentic methods first shared in Business Model Generation and Value Proposition Design, straight from the source.

Course Curriculum

6 key topics, 21 lessons, over 100 steps and over 6.5 hours of video

Introduction to the business model canvas

Getting Started with the Business Model Canvas


  • The Business Model Canvas
  • Getting Started with the Canvas
  • Canvas Detail
  • Your Business Model
  • The Business Model in Contex
The business model canvas in action

Applying the Business Model Canvas


  • The Business Model Canvas in Action: A Versatile Tool
  • The Business Model Design and Innovation Process

Business Model Mechanics


  • Succeed Beyond Great Technologies and Products
  • 7 Questions to Assess Your Business Model Design
  • Blue Ocean Strategies and Doing More with Less
Prototyping bmcs

Designing Business Models


  • Prototyping Business Models
  • Business Model Innovation Techniques
  • Playing with Numbers
Introduction to the value proposition canvas

Focusing on the Customer and Value Proposition


  • Introduction to The Value Proposition Canvas
  • Customer Profiles
  • Value Proposition Map
  • Fit
  • Differentiation and Competition
Why business models fail

Validating Your Business Models and Value Propositions


  • Why Business Models Fail and How to Avoid It
  • How to Validate Your Business Model and Value Proposition Hypotheses
  • Putting it All Together

Course reviews

Over 2,000 people have already taken the course and are getting results

As a visual learner the course made the concepts in the book so much clearer, and the additional content made it even more valuable.

  • Jothi Negungadi

  • CEO & Information Solutions Consultant

  • Appleton, Wisconsin

The course is a fun, visual, and fast way to build knowledge of the Business Model Canvas.

  • Eirik Johnsen

  • Oslo, Norway

There is more material than I was expecting in the course. The videos are extremely helpful and the mix of presenters and ideas is outstanding.

  • Zbig Skiba

  • Chicago, Illinois

I had already read “Business Model Generation” and wanted to go deeper into the materials. The course was great – I recommend it to anyone who’s read the book and wants more.

  • Sue Waddell

  • Kitchener

  • Ontario, Canada

I loved the course. The best course I’ve taken on business models.

  • Glauco Madeira

  • Rio, Brazil

The course has been a key building block in shaping my own modeling business – thanks to Alex and the team for a great mix of video, exercises and downloads. This was active online learning at its best.

  • Neville Chamberlain

  • Founder and Chief Modeler, Britewrx Inc.

  • Calgary, Canada

Start building business models that work

For individuals


Online course pricing personal

USD $499.99

(plus VAT for EU residents)
Take this course

Try a lesson for free

  • 21 lessons on 6 key topics
  • Over 100 bite-sized “steps”
  • Over 60 high-quality videos
  • Lifetime access, no limits
  • Learn at your own pace
  • iPad/iPhone/Android friendly
  • 7-day, money-back guarantee
For teams


Online course pricing group

For groups of 10 or more

Get a quote

Call us: +41 (0) 44 221 93 56

  • All Personal course features
  • Bulk pricing and setup


Online course pricing enterprise

For company-wide training or project specific help

Contact us

Call us: +41 (0) 44 221 93 56

  • Customized content
  • Blended learning approach
  • Dedicated coach
  • Practical in-person exercises
  • Additional courses + content