Here's what you get
Complementary to Business Model Generation, more training than a physical Masterclass
Real world examples of techniques you can apply tomorrow
This new online course incorporates battle tested, real-world learnings from our experience with thousands of practitioners in all types of organizations around the world.
Learn the methodology used by the biggest corporations and consultants
One methodology; a wide range of practical applications
Companies use our methodologies in diverse ways with applications spanning from strategic reorientation to on-boarding new employees, and fostering innovative thinking across all levels
Innovation units:Create new business models and value propositions to build new growth engines.
Product managers/teams:Utilize a clear, customer-oriented approach to designing new value propositions and bringing them to the market, or improving existing products.
Sales teams:Better understand the business model and how to sell their value propositions to various customer segments.
HR divisions:To enable understanding of business models among all employees and foster innovative thinking.
Corporate development:Clarify and create a shared language around a business model, for strategic reorientation, or for more effective internal corporate reorganizations.
Created by world renowned business model innovators
Dr. Alex OsterwalderEntrepreneur, speaker and business theorist
Dr. Yves PigneurProfessor at the University of Lausanne
Together they co-authored Business Model Generation and Value Proposition Design, global bestsellers on the topic of business model innovation, and won the Thinkers 50 Strategy award in 2015 (the “Oscars” of Management Thinking).Only with this course can you learn the authentic methods first shared in Business Model Generation and Value Proposition Design, straight from the source.
Over 2,000 people have already taken the course and are getting results
As a visual learner the course made the concepts in the book so much clearer, and the additional content made it even more valuable.
CEO & Information Solutions Consultant
The course is a fun, visual, and fast way to build knowledge of the Business Model Canvas.
There is more material than I was expecting in the course. The videos are extremely helpful and the mix of presenters and ideas is outstanding.
I had already read “Business Model Generation” and wanted to go deeper into the materials. The course was great – I recommend it to anyone who’s read the book and wants more.
I loved the course. The best course I’ve taken on business models.
The course has been a key building block in shaping my own modeling business – thanks to Alex and the team for a great mix of video, exercises and downloads. This was active online learning at its best.
Founder and Chief Modeler, Britewrx Inc.