Lightning sprint: fast-track your idea with customer feedback in 3-days
Jan. 27:
Online Kickoff
2PM-5:30PM CET
(8AM-11:30AM EST)
Jan. 29:
Online Wrap-up
4PM-7:30PM CET
(10AM-1:30PM EST)
Transform your innovative idea into validated customer insights in just 3 days. Work alongside our experienced team to gather real market feedback and make informed decisions about your idea’s potential.
We understand the challenge: you have promising ideas but aren't sure about the best path forward. As your guide through the innovation process, we've designed this sprint to help you rapidly shape your idea, test it through customer interviews, and analyze evidence to determine your next steps with confidence.
A 2-minute introduction by Alex Osterwalder of what you will cover.
Whether you're new to innovation or an experienced practitioner, this sprint provides a structured path to validate your ideas. Strategyzer will guide you through each step, from crafting your value proposition to conducting customer interviews. You'll conclude with a evidence-based presentation of your insights and a clear action plan.
What you'll learn
- Navigate the crucial first steps from idea to validated value proposition, supported by a profitable and scalable business model
- Master rapid testing techniques to gain early insights into your innovation's potential
- Showcase real innovation results in a fraction of the time it commonly takes
What you'll do
- Innovate in a customer centric way using our industry standard tools
- Deepen your customer understanding by mapping and then validating customer jobs, pains, and gains
- Conduct and analyse customer interviews with expert guidance from a Strategyzer coach.
What you'll receive
- Access to the Strategyzer Innovation Platform (1-year licence)
- Certificate of completion
- Evidence-based presentation you can share with your organization, summarising your customer insights and market validation.
Schedule
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Onboarding and preparation
- A 20-minute call with your dedicated Strategyzer coach to ensure your idea is ready for the first workshop (1 week before the sprint)
- Initial customer interview scheduling
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Day 1
- Live Kickoff workshop with Alex Osterwalder,
Mon. Jan 27, 2:00PM-5:30PM CET (8-11:30AM EST):
Shape your pre-existing idea with guidance from a Strategyzer coach, develop your customer-centric value proposition with the Value Proposition Canvas, design your business model with the Business Model Canvas. - Prepare to run customer interviews:
With coach guidance, create and refine the assets needed to conduct customer interviews. Once completed, you will run a practice interview. - Guided teamwork with coach support, where you will begin customer interviews.
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Day 2
- Guided teamwork with coach support where you will continue your customer interviews
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Day 3
- Guided teamwork with coach support where you will complete your customer interviews
- Live Wrap-up workshop with Alex Osterwalder,
Wed. Jan 29, 4:00PM-7.30PM CET (10AM-1:30PM EST):
Analyze evidence from customer interviews. Identify key patterns and insights. Synthesize insights into an evidence based presentation. Lastly, based on these insights, develop a plan on how to proceed.
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About Alex Osterwalder
Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.
Alex Osterwalder has facilitated countless workshops across the world, both online and offline.
What to expect
Make progress
Transform your idea into a validated value proposition through real customer feedback.
Innovate with confidence
Follow our proven process, refined through work with hundreds of innovation teams and backed by decades of experience.
Discover winning ideas
Apply cutting-edge practices to rapidly validate your innovation's potential.
Gain experience
Equip your team with practical innovation skills and exposure to world-class methodologies.
Learn proven tools
Master industry-standard frameworks including the Business Model Canvas and Value Proposition Canvas.
Gather market evidence
Build insights from 5-10 customer interviews to guide your innovation's development.
These are the questions we get asked a lot
What do I need to bring to the Lightning sprint?
- A promising idea
- A plan for potential customers to interview. We recommend scheduling 5-10 preliminary interviews if you are in a market where finding prospects to interview within a day is challenging. During the three days, you will immediately talk to potential customers.
- A willingness to learn a new innovation process and approach
Do I need prior innovation experience to participate?
You do not need prior experience with innovation or with our tools to participate. The program has been designed for anyone to be able to follow it and each team will be assigned a Strategyzer coach to provide guidance along the way.
Do I need to do any other work before the sprint to prepare for the customer interviews?
There are two things you need to do before the sprint to ensure you are ready.
First, you need to have an idea and an associated customer segment that idea is for. Before the sprint, you and your assigned coach will go through a short call to assess your idea.
Second, you need to start pre-scheduling interviews with your customer segment. These interviews will take place during the sprint but due to the short time frame of the sprint, you will need to get started on scheduling before the sprint starts.
Other than these two steps, everything else you need to do to prepare for the interviews will be covered in the first workshop. By the end of that workshop you will be ready to run your interviews.
What types of ideas can we run through the Lighting sprint?
You can bring any idea (regardless of market type, industry, etc.) as long as you have an understanding of a few things for it.
First, you need to know who specifically your idea is targeting. Second, you need to be able to articulate what the customer’s need is and how your solution meets that need. An example of an idea that meets this criteria would be: our idea targets parents of toddlers who are struggling to get their young children to brush their teeth. Our solution would make brushing teeth fun for toddlers.
An example of an idea that does not meet this criteria would be: our idea is to create a new consumer product in home dental care. This idea represents an opportunity space but is not clear enough to be ready for the Lightning sprint.
How many team members can be a part of my team?
We recommend your team consist of 3 or a maximum of 4 people.
Can I bring multiple ideas to the Lightning sprint?
You can bring as many ideas as you would like. However, each idea requires its own dedicated team. Additionally, each team requires a designated team lead.
Will my idea be kept confidential from other teams participating?
The program has been designed so that only your team members and your assigned Strategyzer coach discuss the specifics of your idea. During the workshops, you might be asked to share general learnings with the group (i.e. what did you learn about running customer interviews?) but specifics related to your project will not be shared with the rest of the cohort.
What tools will I need during the workshops?
Each member of your team will need the tools listed below
- Strong internet connection
- Computer/Laptop with camera, microphone, and speaker
- A downloaded latest version of Zoom client. It is not recommended to work with the in-browser version.
- Smartphone
When does onboarding begin for the Lightning sprint?
Given the nature of our virtual workshops, there are onboarding items to complete (e.g. getting all team members signed up on the Strategyzer platform) prior to the first workshop.
We will start this process 2 weeks prior to the first workshop. We will contact you via email with further instructions.
How can I know the Lightning sprint will be a good fit for me and my team?
If you have further questions on if this would serve your team's needs, talk to our sales team. They will take the time to understand where you are at and be able to point you to the resources and programs that can best advance your work.
Do you offer a group discount, and if so, how many tickets need to be purchased to qualify?
A 20% discount on a standard price ticket will apply to group bookings of 5 or more teams from the same company. This discount applies to both physical and virtual master workshops.
Get testing and learn what innovation is about
Whether you’re looking for more information or you’re ready to start, we’re here to help.
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