In our first webinar of 2025, we explored how organizations can build sustainable innovation capabilities without breaking the bank. Here are the key insights that emerged.

Innovation is like physical exercise

The parallel between innovation and physical fitness is striking. Both require:

• Consistent practice rather than sporadic efforts
• A structured program rather than random activities
• Clear goals and metrics to track progress
• Accountability partners to maintain momentum

Just as you wouldn't expect results from random exercises at the gym, innovation success requires a systematic approach. Our research shows that companies often struggle not from lack of ideas or resources, but from inconsistent practice and unclear processes.

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The three pillars of innovation fitness

To build innovation capabilities that last, organizations need:

1. An agreed process for innovation activities

• Clear pathways for progressing new ideas
• Defined approaches to innovation that align with company goals
• Structured support systems for innovators

2. Transparent funding mechanisms

• Well-documented processes for accessing resources
• Clear criteria for investment decisions
• Staged funding aligned with evidence of progress

3. Efficient decision-making frameworks

• Regular check-ins with leadership
• Evidence-based assessment criteria
• Quick feedback loops for teams

Breaking through common barriers

Our experience working with SMEs has revealed that companies often struggle with three main challenges:

1. Bureaucracy overload: Many organizations burden their innovation efforts with heavy processes. The solution isn't abandoning structure but making it serve the innovators. Programs should reduce work, not create it.
2. Resource allocation: Companies often let too many projects run too long. Data shows we should be comfortable killing 70% of projects after three months. This requires objective metrics and clear decision-making frameworks.‍
3. Scale-up support: Discovery is just the beginning. Scaling validated ideas requires different capabilities and often more investment than the initial discovery phase. Success demands continued leadership support and new skill sets.

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Making it work in practice

The key to sustainable innovation is treating it like a fitness program:

• Start with clear goals
• Follow a structured program
• Track progress systematically
• Build in accountability
• Celebrate small wins
• Adjust based on evidence

Our data shows that teams with specific check-ins and accountability partners have a 95% higher chance of achieving their innovation goals compared to those working in isolation.

Our data shows that teams with specific check-ins and accountability partners have a 95% higher chance of achieving their innovation goals compared to those working in isolation.”

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Moving forward

Just as you wouldn't expect to get fit without a proper training program, you shouldn't expect innovation success without the right structure and support. The good news is that you don't have to figure it all out on your own.

Want to learn how our Innovation Management Platform can help your organization get fit for innovation? Our platform includes proven programs, accountability frameworks, and decision-making tools that help teams move from idea to impact efficiently. Get in touch to discover how we can help you build sustainable innovation capabilities in your organization.