Identify what your customers struggle with while completing their Jobs-to-be-done.
Pains describe anything that annoys your customers before, during, and after trying to get a job done or simply prevents them from getting a job done. Pains also describe risks, that is, potential bad outcomes, related to getting a job done badly or not at all.
Identify what your customers struggle with while completing their Jobs-to-be-done.
Pains describe anything that annoys your customers before, during, and after trying to get a job done or simply prevents them from getting a job done. Pains also describe risks, that is, potential bad outcomes, related to getting a job done badly or not at all.
Identify what your customers struggle with while completing their Jobs-to-be-done.