The Learning Card goes hand in hand with The Test Card, which we presented in our last post (Validate Your Ideas with the Test Card). With the Learning Card, you can systematically capture insights from your experiments and turn them into actionable learnings in four steps. These two tools paired together will supercharge your experiments and help you find the right business model and value proposition for your idea.

The Learning Card forces you explicitly articulate:

1. Which hypotheses you went out to test
2. What you observed, discovered, or learned in the field
3. What you deduct from from those observations (i.e. the insights you gained from the experiment)
4. How you'll act upon this learning (e.g. to improve your business model and value proposition ideas)

Let Greg Bernarda, co-author of Value Proposition Design, walk you through the Learning Card in the following video:

The Learning Card can be used in many contexts, but we use it mainly for Business Model and Value Proposition Design. It helps you capture your insights in the process of turning your ideas into a real business (as a startup or within a global corporation). This iterative process ends when you achieve the three kinds of fits.

In the next post, we'll introduce the Progress Board, a tool to manage and monitor your tests, and assess how much progress you are making towards success. 

How do you capture and track your insights from your business experiments?