Rapidly sketch and analyze Business Models to identify their potential

The official web-app from the makers of Business Model Generation & Value Proposition Design.

  • Rapidly sketch out business ideas with the Business Model & Value Proposition Canvas
  • Collaborate on Business Models & Value Propositions together with your team
  • Quickly test if the rough numbers indicate an idea worth pursuing
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Join 22,000+ active app users worldwide. Our app is built to meet the needs of corporations and entrepreneurs.

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Bill fischer 2312c1ee464fbdb1d100ea1257936879deb0e7a9867def5fd6db169cd0deabae

As I look back over a long personal involvement with innovation, I can point to few conceptual advances that have had as big impact on how we teach as has the Business Model Canvas.

  • Bill Fischer, IMD

Steve blank 5442affcf2e3aa2b89e91ab562c9d34939da8e12fa499a7818d1488b8c27f8ee

The business tool that revolutionized how to think about new ventures.

  • Steve Blank

Design, test, and share Business Models & Value Propositions in real-time

Methodology 3240faac262ba35d19ba5e0735aa2a45d1a11e31f0eb75a1ab133f4711f3e477

Access the world's leading strategy methods

"Hey, what's the business model? The value proposition?". Millions have used the simple, powerful, and proven Business Model Canvas and Value Proposition Canvas to answer these critical questions. Using these tools you’ll build the essential base to iterate the model, prototype potential pivots, check the financial viability, present and collect feedback, or de-risk dangerous assumptions.

Collaboration 3e2355304998120f9d242c0c196386fa41e51b647e2714ce61b5dc49364a8638

Collaborate in realtime, or anytime

Does your team know your strategy? Are your stakeholders dangerously in the dark? Is scheduling even more meetings a nightmare? Strategyzer offers realtime and asynchronous collaboration to keep everyone on the same page, and one centralized place to collaborate on your strategy.

Numbers 7b630cd5de665885356ab00f45d1456af6be0d22fb9a03871b5b096e14d2fe1e

Find the money

At some point you’ve got to ask, is this idea financially viable or just a fantasy? Find the answer by exploring different financial scenarios quickly, in context, and visually with the Estimator. Built in cost and revenue formulas keep you from getting lost in the details of a spreadsheet, and minimalist visualizations make the essential economics of your idea clearer, quicker.

Testing 661aab6cafc692752bc6b5c3cb7cb6f18377ac692f44a4298072f3d40ec31a9b

Reduce the risk of crushing failures

Felt the pain of building something that flopped? Utilize Lean Startup principles in our beautifully practical Testing Dashboard, templates, and workflow. You will flag unproven hypothesis, design experiments to de-risk them, prioritize the most critical, and delegate their execution. When the results are clear, you will capture learnings and adjust your model, then repeat the “learning loop” to success!

Build better Business Models starting today

USD $299.99 per year. Unlimited Canvases. Unlimited Collaborators.

*plus VAT for EU residents

30 Day Money Back Guarantee

Build your Business Model & Value Proposition today, and unlock the key elements to a successful business.

Canvases ceba3c383e3edffe86e8ff3a1569ec301630593e0c994e10a7409b142b676d46

Unlimited Canvases

Strategyzer gives you unlimited space for different prototypes, iterations, and pivots on your business model and value propositions. Whether you’re at an early stage exploring different models or refining a more mature model over the years, each project has room to spare.

Messages 95ed61dba61ba932cc3382d46e3ac4a7052d183f56cd96dab64b0dffe302d06a

Kill "Blah Blah Blah"

We all hate those cringeworthy "blah blah blah" email trails and meetings. It's proven that when you discuss contextually around an artifact like the Canvases, you can create more productive conversations. Add comments to everything in Strategyzer, and use "@mention" to make sure team members know whats important to them.

Help b23a7a3f5e76529bd09a352579e7150cb1ed7a6324e6a695d71758383856212b

Get unstuck with built-in help

Need a little help filling out your canvas? Each building block has an easily accessible reference that will guide you step-by-step, offer trigger questions, advanced details, and examples to make sure you can keep moving forward.

Notes f4219f074f5586948f57c9e5031b35ac9a17f1207441f2bd0346c7b98345547e

Capture the complete details

Achieve undeniable simplicity by keeping the top level elements of your business short (like tweets), but capture the complete picture with “Notes” on anything. You can add a detailed description, web-links, instructions, or anything else you can think up.

Colors 70840a1a5effd4481af2eeda359e908415dcb94fa7346b7f5adca54208e47faa

Clarify your ideas with colors

By color coding parts of your Business Model or Value Proposition, you can easily illustrate important aspects that are otherwise hard to show. For example, which value propositions and revenue streams belong to which customer segment? Simply adding colors will make your ideas clearer.

Export 05b39746d5b85e0dff317c8e4c50de6777580016a358390674962707d5b3b93d

Export your data to industry standard tools

Create killer presentations by exporting your work to Powerpoint and integrating it into your presentation. Or export the numbers specifically to Excel.

Ssl e4a9990897cc80f3f44d15b57d973a8f8af154661dac5f67ffc01bfae7f30c69

Your strategy is safe with us

Your work and data are transmitted securely through high-grade SSL/TLS and 256-bit encryption. Write to us at sales@strategyzer.com if you have any specific security questions.

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Reliable PCI compliant transactions

We never store your credit card information on our servers. All credit card transactions are done through Recurly which forces HTTPS for all services. Recurly is 100% PCI compliant, it adheres to the PCI Data Security Standard (PCI DSS) for Service Providers.

Projects 7fee7e23d2def8625d92818309126d1fd73346d50869e32252deae2bd174b6fa

Multiple teams? Add projects on-demand

Got projects/teams you need to keep separate? Just buy another project and you’ll have a new, secure, private space for another team to work on their business. One project per business is best, but you can test different ideas within one project.

Build better Business Models starting today

USD $299.99 per year. Unlimited Canvases. Unlimited Collaborators.

*plus VAT for EU residents

30 Day Money Back Guarantee

Rita gunther mcgrath 2a7e7c37267833de71709e7c4a66b41fd23552433ece9100fcf3efe2430aad22

The Business Model Canvas puts the thought process of successful serial entrepreneurs within the grasp of the rest of us — it has completely transformed how we teach planning for new businesses.

  • Rita Gunther McGrath, Columbia

Henry chesbrough 4378d1744fd448f20438856ea883ce984ffdbf3cbd11867d0c97ecdb00983ae8

The Business Model Canvas is now taught to every full-time MBA student at our school. It has become the standard for describing and designing Business Models.

  • Henry Chesbrough, Berkeley

Proven effective, worldwide

The Business Model Canvas methodology is used by tens of thousands of businesses — big and small — around the world.

Map 5b382b68b714dec89c7dd2cc5d8c04519bd6ea2db53c187a439d8b54f187ea39

1M+ readers of our book Business Model Generation agree. The language of Business Models is now in 30+ languages, and practiced by thousands, because it works.

Build better Business Models starting today

USD $299.99 per year. Unlimited Canvases. Unlimited Collaborators.

*plus VAT for EU residents

30 Day Money Back Guarantee

100 000+ App users

5000+ bought the online course

1M+ people bought the book, the foundation to our app and online course

5M+ people downloaded the Business Model Canvas


If you sign up for the app now, you'll get our Value Proposition Design Companion 100% FREE.

More than 40+ resources including tools, posters and interactive exercises!

5,000,000+ people are already using tools by Strategyzer.