Ask us anything about Value Proposition Design

Alex Osterwalder
Greg Bernarda
June 2, 2016
#
 min read
topics
Value Proposition Design

If you missed our last webinar session or just want to watch it again, the full broadcast is now available on our blog. Alex Osterwalder & Gregory Bernarda, co-authors of Value Proposition Design, answered audience questions on challenge areas with the tools, concepts, and methodologies from the book. Dig in and enjoy.

In this broadcast, Alex & Greg share insights on:

  • How to design and test value propositions for B2B contexts
  • How to convince senior management to adopt Value Proposition Design
  • How departments in sales, marketing, and engineering make use of Value Proposition Design for their specific needs
  • How to define a product versus a value proposition
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About the speakers

Alex Osterwalder
Entrepreneur, speaker and business theorist

Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

Greg Bernarda
Author, Speaker, Advisor

Greg Bernarda works with individuals, teams and organizations on re-inventing what they do. He borrows from the fields of leadership, psychology, innovation, and design to create programmes for executives to expand mindsets and create the business models that bring positive change to their stakeholders and to themselves. Greg’s clients range across sectors and geographies. They include among others: Alibaba, Baxter, Colgate-Palmolive, Danone, Harvard and IMD Business Schools, Mastercard, Michelin, Nestlé, Singapore's NTUC Social Enterprises, Pekin University, Richemont, Roche, Tencent, Volkswagen, and the World Economic Forum.

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Alex Osterwalder
Greg Bernarda
June 2, 2016
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Ask us anything about Value Proposition Design
Webinars

Ask us anything about Value Proposition Design

June 2, 2016
#
 min read
topics
Value Proposition Design

If you missed our last webinar session or just want to watch it again, the full broadcast is now available on our blog. Alex Osterwalder & Gregory Bernarda, co-authors of Value Proposition Design, answered audience questions on challenge areas with the tools, concepts, and methodologies from the book. Dig in and enjoy.

In this broadcast, Alex & Greg share insights on:

  • How to design and test value propositions for B2B contexts
  • How to convince senior management to adopt Value Proposition Design
  • How departments in sales, marketing, and engineering make use of Value Proposition Design for their specific needs
  • How to define a product versus a value proposition
related reads
No items found.
Ask us anything about Value Proposition Design

If you missed our last webinar session or just want to watch it again, the full broadcast is now available on our blog. Alex Osterwalder & Gregory Bernarda, co-authors of Value Proposition Design, answered audience questions on challenge areas with the tools, concepts, and methodologies from the book. Dig in and enjoy.

Thanks for your interest in 
Ask us anything about Value Proposition Design
Ask us anything about Value Proposition Design
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Let's talk
Whether you’re looking for more information or you’re ready to start a project, we’re ready to help.
Thanks for your interest in our solutions. We will be in touch with you soon.