Value Proposition Design Launch: #1 in Marketing & Sales

Alex Osterwalder

October 21, 2014

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Value Proposition Design hit the stores! On Amazon it conquered the #1 spot in the Marketing & Sales category. Yet most excitingly, practitioners around the world organized launch events, starting with the US, Portugal, Jordan, Bulgaria, Germany, Switzerland, Brazil, and Costa Rica. Photo impressions below.

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This morning I had a look at the photo stream on Twitter and enjoyed some great pictures from the launch events and buyers around the world. @RaymondLex shared a picture of Value Proposition Design in the Harvard Coop, Harvard's Bookstore since 1882.

Front row at Harvard Coop, Harvard's Bookstore since 1882

The book also went on sale in stores at Barnes & Noble and on Amazon, where it hit the #1 Best Seller rank in Marketing & Sales.

#1 Best seller in the Sales & Marketing category on Amazon.com

The funnest part of the first day of launch week were the launch events. In total we'll have nearly 50 events this week around the world. We started with events in Amman, Jordan (thanks @alkarmi and @ZainJo), Zurich, Switzerland (thanks @pmm_mab), Sofia, Bulgaria (thanks @StartUPBG), Cologne, Germany (thanks @kamilbbs), Folorianopolis, Brazil (thanks @Fabio_F_Nunes) , and Costa Rica (thanks @icastrocr and @startupcrc), with pre-events in Portugal and US (San Francisco) last Friday. Check out the impressions in the photo slideshow below. Just click on the image to advance.

Literally, the icing on the cake was... a cake. Lisa K Solomon (@lisakaysolomon), author of Moments of Impact, and her @designmba class, launched Value Proposition Design in San Francisco with special cake and a 3D Value Proposition Canvas by Rahim Bhimani
(@rahimbhimani).

Stay tuned for more updates about launch week and follow #VPDesign on Twitter!

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About the speakers

Alex Osterwalder

Entrepreneur, speaker and business theorist

Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.