Business plans are a great tool for executing known and validated value propositions and business models. They aren't a great tool for the search and discovery of new growth engines where you'll have plenty of assumptions and uncertainty to reduce.
Let's take a look at how attitudes, processes, tools, and other approaches differ in a business planning environment versus an experimentation environment.
Create growth or learn at scale
We can show your company how to use our methodology to understand customers, leverage your assets, and grow. See our enterprise programs to help you achieve strategy and innovation success.
