Webinars

Testing before building is the key to success

Alex Osterwalder
Tony Ulwick
June 15, 2017
#
 min read
topics
Testing Business Ideas
Experimentation

Strategyzer co-founder Alex Osterwalder and Strategyn founder Tony Ulwick discuss the importance of customer testing before building a solution. Catch the full webinar replay here.

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In this session you learn:

  • The importance of the Jobs-To-Be-Done concept, and Ulwick's use of Outcome Driven Innovation.
  • Examples of using both methods in real testing scenarios with customers.
  • Key tips, learnings, and insights on applying customer testing before building a solution.
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About the speakers

Alex Osterwalder
Entrepreneur, speaker and business theorist

Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

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Tony Ulwick
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Alex Osterwalder
Tony Ulwick
June 15, 2017
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Testing before building is the key to success
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Testing before building is the key to success

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Testing before building is the key to success
Webinars

Testing before building is the key to success

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June 15, 2017
#
 min read
topics
Testing Business Ideas
Experimentation

Strategyzer co-founder Alex Osterwalder and Strategyn founder Tony Ulwick discuss the importance of customer testing before building a solution. Catch the full webinar replay here.

In this session you learn:

  • The importance of the Jobs-To-Be-Done concept, and Ulwick's use of Outcome Driven Innovation.
  • Examples of using both methods in real testing scenarios with customers.
  • Key tips, learnings, and insights on applying customer testing before building a solution.
related reads
No items found.
Testing before building is the key to success

Strategyzer co-founder Alex Osterwalder and Strategyn founder Tony Ulwick discuss the importance of customer testing before building a solution. Catch the full webinar replay here.

Thanks for your interest in 
Testing before building is the key to success
Testing before building is the key to success
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Whether you’re looking for more information or you’re ready to start a project, we’re ready to help.
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