David also gives practical tips designed to help teams make experimentation a continuous, repeatable process, and provides plenty of valuable insights from his upcoming book 'Testing Business Ideas' along the way.
Testing Business Ideas — a conversation with David Bland
Here's the replay of our latest webinar with special guest David Bland, who explains how systematically testing business ideas can dramatically reduce the risk and increase the likelihood of success for any new venture or business project.
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About the speakers
Alex Osterwalder
Entrepreneur, speaker and business theorist
Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.
David J. Bland
Founder & CEO of Precoil, author and advisor
David J Bland is an author and founder based in Silicon Valley. In 2015, he founded Precoil to help companies find product market fit using lean startup, design thinking and business model innovation. David has helped validate new products and services at companies such as GE, Toyota, Adobe, HP and Behr. David is the co-author of Testing Business Ideas, a Wiley business book with Alexander Osterwalder.
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