Start testing B2B ideas: The Story of Zapier

Matthieu Manzoni

June 17, 2021

#

min read

topics

Testing Business Ideas

You’ve got this idea. Your gut tells you it could be the next big thing for your business, but you are struggling to find support for it within your organization. That lack of support combined with the overall busyness of day to day work means that your idea remains sidelined for years.

What do you do?

You quickly test it, collect real evidence to show your team that it’s worth pursuing!

That’s exactly what a product team at Zapier* did earlier this year when they tested the desirability of an idea they had developed back in 2016. It’s now contributing to more upgrades and user retention for their existing value proposition.

Watch Lars from Zapier walk you through the team’s testing journey. This is a segment from our webinar Start Testing B2B Ideas.

_{*Zapier (company valuation - $5b) is an online automation tool that connects your apps and services.}

No items found.

related reads

About the speakers

Matthieu Manzoni

Growth Solutions Lead, Strategyzer

Drawing from his private equity experience in trade finance and consumer goods, Matthieu guides organizations through business model transformation as Strategyzer's Growth Solutions Lead. A graduate of McGill University and INSEAD, he focuses on scaling Strategyzer's innovative approaches to help companies grow.

by

Matthieu Manzoni

June 17, 2021

1
2
3

related reads

Explore more innovation insights in our knowledge library

Let's talk

Whether you’re looking for more information or you’re ready to start a project, we’re ready to help.

Thanks for your interest in our solutions. We will be in touch with you soon.

June 17, 2021

#

min read

topics

Testing Business Ideas

You’ve got this idea. Your gut tells you it could be the next big thing for your business, but you are struggling to find support for it within your organization. That lack of support combined with the overall busyness of day to day work means that your idea remains sidelined for years.

What do you do?

You quickly test it, collect real evidence to show your team that it’s worth pursuing!

That’s exactly what a product team at Zapier* did earlier this year when they tested the desirability of an idea they had developed back in 2016. It’s now contributing to more upgrades and user retention for their existing value proposition.

Watch Lars from Zapier walk you through the team’s testing journey. This is a segment from our webinar Start Testing B2B Ideas.

_{*Zapier (company valuation - $5b) is an online automation tool that connects your apps and services.}

related reads

Start testing B2B ideas: the story of Zapier

You’ve got this idea. Your gut tells you it could be the next big thing for your business, but you are struggling to find support for it within your organization. That lack of support combined with the overall busyness of day to day work means that your idea remains sidelined for years.

Thanks for your interest in

Start testing B2B ideas: the story of Zapier

Start testing B2B ideas: the story of Zapier

ONLINE COURSe

Let's talk

Whether you’re looking for more information or you’re ready to start a project, we’re ready to help.

Thanks for your interest in our solutions. We will be in touch with you soon.