You quickly test it, collect real evidence and show your team that it’s worth pursuing. And that’s exactly what the product team at Zapier* did when they had an idea for a browser extension. It’s now contributing to more upgrades and user retention for their existing value proposition.

Here’s another scenario. Imagine you’ve just received a request from a big client to create a new solution for them. Do you get to work building it for them straight away or do you test whether other customers have the same problem too?

In this month’s webinar David Bland and Alex Osterwalder, authors of the book Testing Business Ideas, walk you through testing business ideas in B2B. Zapier and Health Catalyst join them to share their insights “from B2B testing in the field”. As usual, we’ll also have some fun exploring what’s hot or not in the world of testing business ideas today.