IMD Business School Interview: The Origins of the Business Model Canvas

Strategyzer

April 26, 2019

min read

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Business Model Canvas

How have we gone from creating long, inaccurate business plans to working with visual tools such as The Business Model Canvas?

IMD's Bill Fischer, sat down with Alex Osterwalder to discuss the history of the tool, how it came about and where it’s heading in the future.

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Strategyzer

April 26, 2019

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April 26, 2019

min read

topics

Business Model Canvas

How have we gone from creating long, inaccurate business plans to working with visual tools such as The Business Model Canvas?

IMD's Bill Fischer, sat down with Alex Osterwalder to discuss the history of the tool, how it came about and where it’s heading in the future.

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How have we gone from creating long, inaccurate business plans to working with visual tools such as The Business Model Canvas?

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IMD Business School interview: the origins of the Business Model Canvas

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