Webinars

Discussion: how to design products & services around the price

Alex Osterwalder
September 19, 2016
#
 min read
topics
Customer Insights
Testing Business Ideas

Madhavan Ramanujam, co-author of Monetizing Innovation chats with Strategyzer co-founder Alex Osterwalder on the importance of designing products and services around the price. Listen is as Madhavan provides concrete tips and examples for talking to your customers about their "willingness to pay".

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In this webinar segment, Alex and Madhavan discuss:

  • Why pricing conversations are orphaned by companies
  • How tools can facilitate strong customer conversations around pricing
  • Common mistakes companies make when trying to understand pricing for a product or service
  • Concrete examples of companies that explore a customer's "willingness to pay" very well

Design products around the price

Read Madhavan's book to see how companies design products around the price. Visit the link below for more case studies and examples of monetizing innovation. Learn More

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About the speakers

Alex Osterwalder
Entrepreneur, speaker and business theorist

Dr. Alexander (Alex) Osterwalder is one of the world’s most influential innovation experts, a leading author, entrepreneur and in-demand speaker whose work has changed the way established companies do business and how new ventures get started.

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September 19, 2016
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Discussion: how to design products & services around the price
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Discussion: how to design products & services around the price

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September 19, 2016
#
 min read
topics
Customer Insights
Testing Business Ideas

Madhavan Ramanujam, co-author of Monetizing Innovation chats with Strategyzer co-founder Alex Osterwalder on the importance of designing products and services around the price. Listen is as Madhavan provides concrete tips and examples for talking to your customers about their "willingness to pay".

In this webinar segment, Alex and Madhavan discuss:

  • Why pricing conversations are orphaned by companies
  • How tools can facilitate strong customer conversations around pricing
  • Common mistakes companies make when trying to understand pricing for a product or service
  • Concrete examples of companies that explore a customer's "willingness to pay" very well

Design products around the price

Read Madhavan's book to see how companies design products around the price. Visit the link below for more case studies and examples of monetizing innovation. Learn More

related reads
Insights
Madhavan Ramanujam shares 3 common pricing mistakes companies make with products & services
Discussion: how to design products & services around the price

Madhavan Ramanujam, co-author of Monetizing Innovation chats with Strategyzer co-founder Alex Osterwalder on the importance of designing products and services around the price. Listen is as Madhavan provides concrete tips and examples for talking to your customers about their "willingness to pay".

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Discussion: how to design products & services around the price
Discussion: how to design products & services around the price
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Thanks for your interest in our solutions. We will be in touch with you soon.
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