We hear this from innovators like you all the time. During our recent product showcase, one participant put it perfectly: "We need to examine the actual job customers do to understand where the real opportunities are."

That's why we've added AI capabilities to our platform – to help you get past that blank page. Instead of starting from scratch, you now have an intelligent guide that prompts your thinking, enables you to structure your knowledge, and ensures you consider all the important aspects of your Customer Profile. It's like having a coach looking over your shoulder, asking the right questions to draw out what you already know while highlighting what you still need to learn.

The problem with guessing

Here's the thing about relying on gut feeling: sometimes you're right, but when you're wrong, it costs you. Time spent building features nobody wants. Money is invested in solutions that miss the mark. Opportunities lost while you were heading in the wrong direction.

You need a better way to:

• Check if your customer assumptions are actually true
• Figure out what your customers are really trying to achieve
• Keep track of everything you learn about your customers
• Test your ideas before investing too much time and money

A helping hand for customer research

That's why we've added AI capabilities to our Innovation Platform. Think of it as having a knowledgeable colleague who's always available to help you think through your customer research. This new feature:

1. Helps you think it through: Like a good coach, it asks the right questions to help you lay out everything you think you know about your customers in a Customer Profile.
2. Spots the gaps: It helps you identify what you still need to learn about your customers.‍
3. Connect the dots: Links what you learn about customers directly to your testing activities, so insights don't get lost.

How we make it work

We've combined AI technology with our proven innovation methods. But unlike generic AI tools, our platform:

• Lives right where you do your innovation work
• Guides you using methods we know work
• Helps you capture insights as you go
• Makes it easy to share what you learn with your team

What this means for you

This new approach helps you:

• Save precious time: Get guidance when you need it, without waiting for consultants
• Stay on track: Follow a proven process for understanding customers
• Learn as you go: Build your customer knowledge systematically‍
• Share what you know: Help your whole team understand your customers better

From understanding to action

But here's what really matters: this isn't just about creating Customer Profiles. It's about helping you move from understanding to action. The platform helps you take what you learn about customers and turn it into experiments you can run to test your ideas.

Moving forward

Understanding your customers isn't a one-time exercise – it's an ongoing journey of discovery and validation. Our platform is designed to support you through this journey, helping you build and refine your customer understanding systematically over time.

Want to see how this could work for your innovation efforts? Learn more about our innovation platform and its growing suite of innovation management features at strategyzer.com/platform.
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