From idea to business with data insights

Sketch out value propositions and business models with lightning speed and clarity. Use our famous tools and canvasses. Develop the skills you need to confidently design and de-risk your ideas.

Extract hypotheses, design experiments, record evidence, and gain insights. Measure if you’re gaining cofidence with Strategyzer metrics.

Iterate based on consumer insights and create value for your customers with a scalable business model. Draw on our library of business models to improve your business design.

Visual feedback informed by your data, allows you to see which parts of your business model are strongest and where you should focus your testing efforts, or pivot to de-risk your idea further.

Teams synthesize their insights from testing in presentations that recommend continuing, iterating 
or shelving business ideas.

Leaders, only invest in ideas with demonstrated potential. Feel confident knowing that ideas have gone through a solid process that limits risk and ensures returns.