Mastering Business Models

An online course that will teach you how to map, design, assess, and test Business Models

  • Learn the Business Model Canvas methodology, used by 5 million+ business practitioners
  • Turn fluffy discussions into practical outcomes
  • Create a shared language around business models and strategy
  • Improve collaboration across disciplines and geographical boundaries within your organization
Alex Osterwalder teaching business model canvas methodology

Here's what you get

Online course what you get bmgen book
Proven methodology introduced in our global best-selling book Business Model Generation.
Online course what you get lessons
Over 70 bite-sized learning pieces, across 13 lessons, on 6 crucial topics.
Online course what you get videos
Unlimited access to 50 videos and over 8 hours of learning content that doesn’t expire.

Complementary to our book Business Model Generation, more content than our in-person training workshops

Mastering Business Models, in print and many devices

Whether or not you’ve read Business Model Generation, you’ll be taking your skills to the next level with this course.

Each lesson is designed to be extremely practical, visual, and concise – so you don’t have to spend weeks online learning the content.

You also don’t have to leave your office to attend the in-person workshop, because this course covers that content and more.

Real world examples of techniques you can apply tomorrow

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This new online course incorporates battle tested, real-world learnings from our experience with thousands of practitioners in all types of organizations around the world.

Learn the methodology used by the biggest corporations and consultants

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Get the techniques and concepts that corporations (GE, MasterCard, Adobe, 3M, Intel), consultants (PWC, Deloitte, Ernst & Young), SME’s, schools, and startups have discovered and used to change the way they think about business models and value propositions.

One methodology, a wide range of practical applications

Companies use our methodologies in diverse ways with applications spanning from strategic reorientation to on-boarding new employees, and fostering innovative thinking across all levels.

Online course enterprise
Innovation units:
Create new business models and value propositions to build new growth engines.
Product managers/teams:
Utilize a clear, customer-oriented approach to designing new value propositions and bringing them to the market, or improving existing products.
Sales teams:
Better understand the business model and how to sell their value propositions to various customer segments.
HR divisions:
To enable understanding of business models among all employees and foster innovative thinking.
Corporate development:
Clarify and create a shared language around a business model, for strategic reorientation, or for more effective internal corporate reorganizations.

Created by world renowned business model innovators

Online course instructors alex
Dr. Alex Osterwalder
Entrepreneur, speaker and business theorist
Online course instructors yves
Dr. Yves Pigneur
Professor at the University of Lausanne

Together they co-authored Business Model Generation and Value Proposition Design, global bestsellers on the topic of business model innovation, and won the Thinkers 50 Strategy award in 2015 (the “Oscars” of Management Thinking).

Only with this course can you learn the authentic methods first shared in Business Model Generation and Value Proposition Design, straight from the source.

Course Curriculum

6 key topics, 13 lessons, 50 videos and over 8 hours of learning content

Courses business models section 1
Getting Started with the Business Model Canvas

  • Introduction to the Business Model Canvas
  • The 9 Building Blocks of the Business Model Canvas
  • Getting started with your own canvas
Courses business models section 2
The Business Model in Context

  • Business Model and Value Proposition Canvas Fit
  • Business Model Environment
Courses business models section 3

  • Blue Ocean Strategies and Doing More with Less
  • Differentiation and Competition
Courses business models section 4
Business Model Mechanics

  • 7 Questions to Assess Your Business Model Design
  • Playing with Numbers
Courses business models section 5
Designing Business Models

  • The Business Model Design and Innovation Process
  • Prototyping Business Models
Courses business models section 6
Validating Business Models

  • Why Business Models Fail and How to Avoid It
  • Putting it All Together

Course reviews

Over 2,000 people have already taken the course and are getting results

As a visual learner the course made the concepts in the book so much clearer, and the additional content made it even more valuable.
Jothi Negungadi
CEO & Information Solutions Consultant
Appleton, Wisconsin
The course is a fun, visual, and fast way to build knowledge of the Business Model Canvas.
Eirik Johnsen
Oslo, Norway
There is more material than I was expecting in the course. The videos are extremely helpful and the mix of presenters and ideas is outstanding.
Zbig Skiba
Chicago, Illinois
I had already read “Business Model Generation” and wanted to go deeper into the materials. The course was great – I recommend it to anyone who’s read the book and wants more.
Sue Waddell
Ontario, Canada
I loved the course. The best course I’ve taken on business models.
Glauco Madeira
Rio, Brazil
The course has been a key building block in shaping my own modeling business – thanks to Alex and the team for a great mix of video, exercises and downloads. This was active online learning at its best.
Neville Chamberlain
Founder and Chief Modeler, Britewrx Inc.
Calgary, Canada

Start mastering business models today – risk free

Single Course

Mastering Business Models

Business Model Canvas

USD $499.99

(plus VAT for EU residents)

Take this course

Try a lesson for free

For learners expressly interested in the Business Model Canvas

  • 13 lessons on 6 key topics
  • Over 70 bite-sized “steps”
  • Over 50 high-quality videos
  • 8 hours of content
  • Lifetime access, no limits
  • Learn at your own pace
  • iPad/iPhone/Android friendly
  • 7-day, money-back guarantee

Masters Bundle

Mastering Business Models and Mastering Value Propositions Courses

Mastering Business Models and Mastering Value Propositions Courses

USD $799.99

(plus VAT for EU residents)

Get the bundle

Usually a $999.98 value


Best deal for learners interested in both methodologies


Cloud Academy training

Value Proposition Canvas
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Call us: +41 (0) 44 221 93 56

For company-wide training or project specific help

  • Dedicated learning coach
  • Dedicated account rep
  • Priority support
  • Customized content
  • Blended learning approach
  • Practical in-person exercises
  • iPad/iPhone/Android friendly
  • Additional courses + content

Contact Sales if you are interested in purchasing 10 or more licenses for our Masters Courses